Heights of Abraham Wins 2021 Tripadvisor Award

By David Thornton

24 August, 2021

Press Release: Issued Wednesday 25th August 2021

The Heights of Abraham wins 2021 Tripadvisor Travelers’ Choice Award for Attractions worldwide

The Heights of Abraham today announced it has been recognised as a 2021 Travelers’ Choice award winner for attractions worldwide. This achievement celebrates businesses that consistently deliver fantastic experiences to travellers around the globe, having earned great traveler reviews on Tripadvisor over the last 12 months. As challenging as the past year was, The Heights stood out by continuously delighting travellers.

Rupert Pugh, Development Director at the Heights of Abraham said today “We are delighted to win the Trip Advisor Travellers' Choice award for 2021, putting the Heights in the top 10% of attractions across the World. It is especially welcome during these challenging times when our team has worked so very hard to keep our guests inspired, informed and entertained. We're so proud of our award-winning team, and look forward to welcoming new guests to the Heights of Abraham to show them what makes this such a special and unique place".

“Congratulations to all the winners of the 2021 Travelers’ Choice Awards,” said Kanika Soni, Chief Commercial Officer at Tripadvisor. “I know the past year has been extremely challenging for tourism businesses. What has impressed me is how businesses adapted to these challenges, implementing new cleanliness measures, adding social distancing guidelines, and utilizing technology to prioritize guest safety. The Travelers’ Choice Awards highlight the places that are consistently excellent - delivering quality experiences time and time again even while navigating changing customer expectations and new ways of working. Based on a full year of reviews from customers, this award speaks to the great service and experience you provided guests in the midst of a pandemic.”

The Heights of Abraham is now fully open, inside and outside until 31st October. The 60 acre estate is accessed by a spectacular cable car journey across the Derwent Valley high above Matlock Bath. The estate comprises two guided tours through show caverns, a fine restaurant and café with stunning views across the countryside, indoor exhibitions, a Pavilion film show, heritage landmarks, adventure playgrounds, landscaped grounds and woodland walks with far reaching views.

Events coming up at the Heights:

Bank Holiday Monday 30th August – The Cut Diamond Band live in the Amphitheatre at the summit. (weather permitting).
25th September to 10th October – A Celebration of Food and Drink: Special dishes in the restaurant, treats in the café, the return of the gin bar, live music on the patio and special offers for visitors.
24th to 31st October – Halloween October Half Term fun: Meet the White Witch in her enchanted grotto and help her unlock the magic cauldron, shudder at our scarecrow displays and discover other Halloween tricks and treats along the way.

For more information about these events and the Heights of Abraham please visit the website

About Tripadvisor
Tripadvisor, the world's largest travel platform*, helps hundreds of millions of travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.

The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following websites:,,, (including,,, and,,,,,,,,, and

* Source: SimilarWeb, September 2020

** Source: Tripadvisor internal log files