Marketing Assistant

Deadline for applications August 20th 2019

Marketing Assistant / Intern

Reporting to the Head of Marketing, based at the award winning Heights of Abraham estate in Matlock Bath Derbyshire.

The role is initially being offered as a fixed term contract for a total of 6 months starting in September 2019. Three/four days a week (typically 9.00am to 5.00pm) and with some weekend work required during special event periods.

This is a junior role with a salary dependant on experience. The Heights is offering an opportunity to develop this role and be rewarded by results. There is a possibility of the 6 month project leading to a permanent position for the right candidate.

  1. 1.    About the person we’re searching for

This is a new position, created to assist in an expansion of marketing, press, and sales activities planned over the coming months. Some proven experience in a sales, PR or marketing role is desirable.

As a key member of a small team, your work will be intense, and varied. It’s important to have a reasonable understanding of office administration and marketing principles, but even more important to be able to demonstrate an ability to multi task, adhere to deadlines and keep a close eye on the detail.

It would be helpful to have some knowledge of market research techniques, database marketing and how to use social media effectively to convert interest into actual visiting customers. An understanding of the main social media networks and the types of audiences they attract is desirable, but being organised enough to ensure that we keep the communication channels populated with compelling and engaging content is even more important.

Brilliant communication and people skills are essential for this role, as is an ability to write some snappy copy for blogs, newsletters, press releases and other articles. You’ll need to be tactful, calm and enthusiastic, supporting a wide range of stakeholders, tourism partners and organisations as we seek to grow our brand and visitor numbers from across target markets both domestically and overseas.

You’ll know your way around a PC, be very familiar with Microsoft Office in particular. In this role you’ll learn to use Google analytics and other metrics to monitor and improve our position in the marketplace. Having a working knowledge and experience of using metrics, authoring or design software could be an advantage.

Perhaps you’ll have worked in the tourism or events industry in the past, or maybe you’re just starting out on your career? Wherever you are in your life journey, you’ll need to demonstrate that you have the skills, passion and energy to handle an opportunity like this, as well as a great sense of humour and an endlessly optimistic outlook on life. You’ll be the sort of person who passionately believes in our brand and gets genuinely excited at the prospect of attracting more visitors through your hard work.

You’ll be someone who can take instruction and get on with the job, but also a sensitive team player who enjoys developing ideas with others to make our business as successful and effective as it can be. New event ideas? new promotions? news ways of using social media? This is your opportunity to show us what you can achieve.

  1. 2.    Key duties within the job description

Your responsibilities will include:

  • Undertaking daily administrative tasks to ensure the function and coordination of the department’s activities (EG: maintaining and updating the press database / regular e-newsletter collation / recording marketing expenditure / handling donation requests).
  • Supporting the Head of Marketing in organising and delivering campaigns, events and promotions with opportunities to develop and deliver your own campaigns.
  • Conducting market research, collating guest and target market feedback, running competitions and collating results. Building newsletter subscribers for trade and consumer products.  Update spreadsheets, databases and inventories with statistical, financial and non-financial data and information.
  • Occasionally attending exhibitions, roadshows and other events to represent the company and promote our products. (This may involve standing out in the rain to hand out leaflets – you have been warned!)

3.    How to apply (deadline August 20th 2019)

  1. Send us an attention grabbing email that really stands out and sells your personal skills and abilities. Send it to david@heightsofabraham.com
  2. Attach a copy of your CV, highlighting the parts of your career or training that you think are especially relevant to this job
  3. Also attach an original short article of 100 - 200 words that describe a great day out you’ve had in the last few months.

Thank You for your interest – and good luck!

David A Thornton
Head of Marketing
The Heights of Abraham